Compare
Loam vs Emma
Emma links your UK, US or Canadian bank accounts to budget, find subscriptions and, in the UK, sell you savings and investing. Loam works in any country and any currency, and keeps net worth, runway and a forecast on its one plan.
Feature by feature
| Loam | Emma | |
|---|---|---|
| Price | ||
| Price | $30 a year or $3 a month | Free; Plus £4.99, Pro £9.99, Ultimate £14.99 a month |
| Free trial | 30 days, no payment details needed | 7 days on paid plans |
| Free plan | No, the trial is the free part | Yes: two bank links, budgets and tracking |
| Ads | None | Cashback and credit offers; its store label lists third-party advertising |
| Privacy and your data | ||
| Account required | None, not even an email | Yes, with email and phone verification |
| Bank login | Never | Required; Open Banking in the UK, partners in North America |
| Where your data lives | On your phone, plus your own iCloud or Google device backup | Emma’s servers on AWS |
| AI and your finances | Never sees your finances. Only a bank text format Loam has never seen goes out, until Loam learns its pattern | AI Saving works out how much to save from your finances |
| Analytics and tracking | None | Its App Store label lists identifiers and usage data used to track you |
| App lock | Face ID, Touch ID or fingerprint | Passcode or biometrics |
| Export | CSV or JSON | CSV and live Google Sheets, Pro and up |
| Getting transactions in | ||
| Bank sync | No, by design | Yes; most UK links renew every 90 days |
| Bank text messages | Yes, read on the phone. Automatic on Android; a Shortcut on iPhone | No |
| Manual entry | Yes | Offline accounts only (Pro) |
| Voice entry | Siri, without opening the app | Not advertised |
| Receipt scanning | No | Attach photos or PDFs; no scanning |
| Categorising | Merchant rules you set, suggested once you file a shop by hand twice | Automatic, learning from your edits; custom categories on Pro |
| What it tracks | ||
| Credit cards | Yes, with statements and installment plans | Linked cards |
| Deposits and CDs | Yes: interest payouts, floating rates and maturity | Not advertised |
| Stocks and ETFs | Yes, with average cost and gain | UK in-app investing; outside accounts tracked in net worth (Pro) |
| Crypto | Yes, priced for you | Yes, exchanges and public wallets |
| Gold and silver | Gold by karat and silver by fineness, priced off spot | Manual asset only |
| Property | Yes | Manual value (Pro) |
| Loans and mortgages | Mortgages, loans and installment plans | Manual accounts (Pro) |
| Currencies | 80, and totals also readable in a steadier one, such as USD | Accounts keep their currency, totalled in one main currency |
| Planning | ||
| Budgets | Monthly category budgets, tagged needs or wants | Category, total and merchant budgets on your pay cycle |
| Spending insights | Per category, five months back, with what to do | Categories, merchants and income vs spending |
| Net worth over time | No; the forecast looks forward instead | Yes (Pro) |
| Long-term forecast | 5, 10 or 20 years of your deposits and investments, with your own return per holding | Not advertised |
| Inflation-adjusted view | Consumer prices, monetary debasement and currency devaluation, filled in for you | Not advertised |
| Runway | Yes: months of your budget the assets you choose would cover | Not advertised |
| Savings goals | No goals; a monthly savings target and savings rate | Yes (Pro) |
| Recurring charges | Spots monthly charges, their yearly cost and when one goes up | Finds bills and subscriptions, flags price rises |
| Everyday use | ||
| Apps | iPhone and Android | iPhone, iPad and Android |
| Web app | No | Beta, paid plans |
| Sharing with a partner | No | Shared spaces (Ultimate) |
| Notifications | None, ever | Budget, payment, bill and balance alerts |
| Languages | English and Arabic | English |
| Where it works | Anywhere, with banks that text in English or Arabic | UK, US and Canada |
Which should you pick?
| Emma is stronger at | Loam is stronger at |
|---|---|
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Pick Emma if you bank in the UK, US or Canada and want budgets built from synced accounts, plus savings products in the UK. Pick Loam if you live elsewhere, hold several currencies, or want one plan with everything in it.
More comparisons
Try Loam free for 30 days.
In beta now on iPhone and Android. No account, no bank login, no payment details for the trial. Then $30 a year or $3 a month.
Emma details are taken from its own website and app store listings in September 2026 and may have changed since. Emma is a trademark of its owner; Loam is not affiliated with it.